| Good decision making is predicated on the analysis
of good information and good information comes from good sources.
SMI doesn’t rely on one or two methods of data collection,
rather we stretch to determine the best and most cost effective
ways to get the information you need to make informed decisions.
Whether it be via telephone interviews, mail surveys, online
questionnaires or a combination; SMI professionals have extensive
experience in quantitative primary market research methodologies.
Some example projects include;
- Customer Satisfaction
- Employee Satisfaction
- Market Segmentation, Target Market Identification
- Market Forecasting, Market Sizing, Market Share Analysis
- Business Case Development
- New Product Introduction, Concept Development and Testing
- Sales Channel Effectiveness
- Price Sensitivity Analysis
- Feature/Functionality Tradeoffs (Conjoint Analysis)
- Corporate Image Studies
- Competitor and Industry Benchmarking
- Advertising, Company or Product Awareness
For those circumstances when you really need face-to-face
interaction with people, SMI professionals can offer clients
a variety of qualitative primary market research methodologies.
Some example projects include;
- Focus Group Moderation
- One-on-One Interviews
- Product Evaluation and Testing
- Advertising or Promotional Material Testing
- Multi-media Presentations
By using a variety of research techniques competitive analysis
can help your company understand what decisions your customers
face, how to attract and retain customers, how to differentiate
your company from the competition and how to effectively position
and market your products/services in the marketplace. Example
projects include;
- SWOT Analysis (Strengths, Weaknesses, Opportunities and
Threats)
- Market and Product Positioning
- Market Messaging
- Financial Analysis
- Key Competitive Differentiators
- CREAM Sessions (Competitive Response Evaluation
Analysis Meeting) are interactive sessions
where SMI works with you to evaluate potential competitive
offerings and/or actions and then develops both proactive
plans and reactive responses.
The best data collection and analysis in the world will not
help your company succeed unless that knowledge is used to develop
a plan. “Hence in the wise leader's plans, considerations
of advantage and of disadvantage will be blended together.”
{Sun Tzu, The Art of War} Areas in which SMI can help your organization
plan a course of action include;
- Marketing Program Development and Refresh (marketing messaging,
target market identification, analyst and media relations)
- Market Plan Development (feature/functionality decisions,
competitive positioning, business case development, market
segmentation, value proposition development)
Not every business problem has to be solved with primary market
research. Sometimes information already exists that can help
your organization improve how it functions. In these cases,
sometimes the cost is significantly less and can provide important
information in a shorter timeframe. Some example of projects
SMI can help with include;
- Market Trends and Demographics
- Analyst and Media Relations
- Competitive Positioning Analysis
- Competitive Financial Analysis
- Sales Lead Generation
SMI can help your company make the most of the information
it already has. For example, we have helped companies analyze
and interpret data collected from past market research efforts.
If you have some survey data and you want to know more than
just 64% of the respondents said “Yes” to question
#23, then let SMI analyze the data and show you what important
information can be brought to the surface.
If you would like to have someone contact you regarding your
business needs, please go to the Contact
Page . We’d be glad to
talk with you about how SMI can help.
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