The SMI team has extensive experience in developing new products. Whether it is an extension or enhancement to an existing product line or the creation of a new product for current customers or a new customer base, SMI can help. It takes a broad range of experiences to successfully develop new products; the individuals at SMI have those backgrounds. In fact, the majority of the folks at SMI worked in a new product development division for a Fortune 500 company. Put our experience to work for you.

The mere fact that you have a product or service to offer your customers is no guarantee they will buy it. At SMI, we not only understand what it takes to build a new product or service, but also what is necessary to successfully introduce it into the marketplace.

• Target Market Identification
• Marketing Messages and Value Proposition Creation
• Pricing
• Competitive Threats and Competitor Reactions
• Sales Channel Analysis
• Media and Analyst Relations